LBA

LBA  

Location Based Advertising (LBA) is most personal and direct marketing channel that allow marketers to reach a specific target audience and create campaigns aimed at more specific location, customer’s behaviour, handsets, age, gender, household income, lifestyle segment, and time. Location Base Advertising enhances the ability to reach people on the move and in a much more targeted manner than it was possible in the past.GDV has been developing a new mobile media platform to support location based features.