Mobile Marketing and M-Marketing Services

For mobile marketing service we use the mobile medium as a means of marketing communication to distribute promotional or advertising messages to reach customer through wireless mobile networks on their mobile terminals, smart phones, PDAs, and tablets. Our mobile marketing service utilises interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services, ideas, and generate values to all stakeholders such as product vendors, service providers, retailers, shopping centre owners and users.

SMS solutions service can potentially take different forms such as SMS marketing, MMS (Multimedia Message Service), In-game mobile marketing, Mobile web marketing, Mobile marketing via QR codes, Mobile marketing via Bluetooth, Mobile marketing via Infrared, Mobile marketing via Proximity Systems, Location Based Advertising (LBA), Mobile email marketing, Mobile SEO, and more.

SMS Marketing has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s. SMS messages are usually read within a few minutes, making it very powerful means to reach potential customers.

MMS mobile marketing can provide multi-media message that contains a timed mixture of images, text, audio and video. Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS message.

Brands are now delivering promotional messages within mobile games or sponsoring entire games to drive consumer engagement. Please visit games.gdv.com.au to download free games.

Mobile websites marketing is another way of reaching customers through the mobile channel and can take different forms. These mobile marketing services assume users are not always at their computers, and can be easier reach on their mobile terminals, smart phones, PDAs, and tablets. The mobile website development and optimisation is another way to reach potential customers.

QR (Quick Response) codes have been growing in popularity in Asia and Europe, and with the rise of smart phone adoption, QR codes have become much more prevalent in mobile marketing.

Most of mobile marketing services via Bluetooth offer hotspot systems which consist of some kind of content-management system with a Bluetooth distribution function. This technology has the advantages that it is permission-based, has higher transfer speeds and is usually free of charge.

Infrared is the oldest and most limited form of mobile Marketing with the range of less than a few meters.

Proximity Marketing relies on Short Message Service - Cell Broadcast. SMS-CB allows messages to be broadcast to all mobile users in a specified geographical area ((advertising, public information, etc.).

Location Based Service (LBS) is a way to send custom advertising and other information to cell-phone subscribers based on their current location. The mobile marketing service provider gets the location from a GPS chip built into the mobile terminal, or using radiolocation and trilateration based on the signal-strength of the closest cell-phone towers (for phones without GPS features).

Mobile marketing service differs from most other forms of marketing communication in that it is often user initiated, and requires the expression of consent of the user to receive future communications. A number of important new concerns emerged in relation to mobile marketing service mainly due to the fact that mobile devices are intimately personal and are always with the user, and four major concerns can be identified: mobile spam, personal identification, location information and wireless security. In development and implementation of mobile marketing services GLOBAL DIGITAL VISION always aims to address these concerns.

GLOBAL DIGITAL VISION has developed or has been developing a number of different mobile marketing platform and mobile marketing services to fit different business scenarios and environments such as:

To find out more about GLOBAL DIGITAL VISION mobile marketing services please contact us today. There are more 4 Billion mobile phone subscribers worldwide and more than 1 Billion new mobile handsets sold each year!

Mobile phone statistics in Australia:

  • 22.12 million mobile phones
  • 10.57 million 3G phones
  • 14.6 million mobile phones are MMS enabled
  • 13.27 million mobile phones are internet enabled

Only the mobile phone is truly with the consumer 24/7. And involvement and interaction with your customer through mobile means more interest, time and attention to your mobile marketing message.

To complement your conventional marketing with an integrated mobile marketing service and strategy, contact us now.