A location based service (LBS) is an information and entertainment service that can be accessed through a mobile device and network. Location Based service helps the user to know a location with the help of geographical position on the mobile device. Location Based Service is an effective way to reach out to potential customers to provide them with information of product and services on their mobiles in real time.
Location Based Services offer several benefits including the following:
- With Location Based Services you can identify the location of a person or object, such as discovering the nearest ATM, or knowing the whereabouts of a person.
- Parcel tracking
- Vehicle tracking with location based services
- Mobile commerce in the form of target location advertising
- Personalized weather services with location based services
- Location based services also includes various games
Few examples of location based services are mentioned below:
- Turn-by-turn navigation to any address.
- Locating people on a map displayed on the mobile phone
- Alerts notification like warning of a traffic jam with the help of location based services
- Location based advertising
- Resource tracking with dynamic distribution
- Finding someone or something. Eg: person by skill (doctor), business directory and stolen phone
- Proximity-based notification like common profile matching (dating) and automatic airport check-in
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